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379724

An Integrated Approach to Stimulate Users’ Involvement Behavior and Visiting Intention In Wadi Degla Virtual Museum Using PLS-SEM Data Analysis

Article

Last updated: 05 Jan 2025

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Tags

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Abstract

This research aims to proposes a novel comprehensive conceptual framing model based on the S-O-R (Stimulus-Organism-Response Theory), the Flow Theory, and UTAUT the (Unified Theory of Acceptance and Use of Technology), to explore the impact of VR technological features, specifically those found in the Wadi Degla Protectorate Virtual Museum, on user's involvement behaviour and consequent visit intentions. The reliability of this model is then examined through partial lest squares structural equation modeling (PLS-SEM) using information gathered from a survey of a sample of 420 participants of Wadi Degla Virtual Museum Experience in Cairo between August and December of 2023, with cooperation of Natural Conversation Egypt NCE. The findings indicate that within the realm of VR tourism, elements of flow theory and UTAUT serve as precursors to visitors' behaviours, that is in turn, trigger their involvement with the destination and their intention to visit. Consequently, this research makes noteworthy contributions and offers some insights that can benefit relevant stakeholders seeking to leverage VR technologies in bolstering visitation intent for destinations.

DOI

10.21608/ijthsx.2024.303887.1107

Keywords

Wadi Degla Virtual Museum, unified theory of acceptance and use of technology, Flow Theory

Authors

First Name

Yasmeen

Last Name

Attia

MiddleName

Abd El moaty

Affiliation

East Port Said University of Technology

Email

yasmin_moaty@hotmail.com

City

Ismailia

Orcid

-

First Name

Ahmed

Last Name

Eltobgy

MiddleName

Erfan

Affiliation

Tourism studies department Higher Institute of Tourism and Hotels E.G.O.T.H Ismailia

Email

airfan1978@gmail.com

City

Cairo

Orcid

0009-0008-7006-2393

Volume

6

Article Issue

1

Related Issue

45665

Issue Date

2024-01-01

Receive Date

2023-12-03

Publish Date

2024-01-26

Page Start

104

Page End

125

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_379724.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=379724

Order

379,724

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

An Integrated Approach to Stimulate Users’ Involvement Behavior and Visiting Intention In Wadi Degla Virtual Museum Using PLS-SEM Data Analysis

Details

Type

Article

Created At

28 Dec 2024