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The Impact of Recession on Customer Unethical Behavior in Sharm El Sheikh Hotels: The Role of Rules and Regulation

Article

Last updated: 05 Jan 2025

Subjects

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Tags

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Abstract

Given the harmful consequences of customer unethical behavior, the study aims to investigate the moderating role of rules and regulation on the relationship between recession and customer unethical behavior. 
 
Research methodology design – In this study, a quantitative research approach was used. in addition to semi structured interview with hotels managers and team members who witnessed the recession. The research data was analyzed using Smart PLS 3.
 
Findings – It was revealed that hotels in question have experienced severe recession during the last decade that caused unethical behavior such as receiving an illegitimate complaint, problem fabrication, dictating the hotels and illegitimately fraudulent returning payment. Weak implication of the hotel rules and regulation in the sample hotels such as lack of rules and regulation which can deliberately confront the illegitimate customer complaints, not gaining the guest's approval and signature to acknowledge the complaining policy, lack of customer complaints policy in the travel agents' contracts, lack of the service recovery policy with the trained and empowered team to handle the illegitimate claims, lack of customer preferences. Nevertheless, rules and regulations showed significance between the recession on the hotels' customers' unethical behavior as hotels showed tendency to apply the rules and regulation and its proposed provisions.
 
Research value – Findings of this study assist to better understanding of the tourist recession and the emerged customer unethical behavior. Hotels can benefit from this study by developing more effective inhibitors by comply to the rules and regulation.

DOI

10.21608/ijthsx.2024.255008.1072

Keywords

Recession, customer unethical behavior, inhibitors, Customer loyalty

Authors

First Name

Taha

Last Name

Ali

MiddleName

Hussein

Affiliation

Hotel Studies Department, Faculty of Tourism and Hotels Management, Suez Canal University, Ismailia, Egypt

Email

madrasa_hot@hotmail.com

City

Cairo

Orcid

-

Volume

6

Article Issue

1

Related Issue

45665

Issue Date

2024-01-01

Receive Date

2023-12-12

Publish Date

2024-01-01

Page Start

38

Page End

49

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_337307.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=337307

Order

337,307

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

The Impact of Recession on Customer Unethical Behavior in Sharm El Sheikh Hotels: The Role of Rules and Regulation

Details

Type

Article

Created At

28 Dec 2024