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The Impact of Recession on Customer Unethical Behavior in Sharm El Sheikh Hotels: The Role of Customer Loyalty

Article

Last updated: 05 Jan 2025

Subjects

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Tags

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Abstract

Given the harmful consequences of customer unethical behavior, the study's goal is to investigate the function of customer loyalty in moderating the association between recession and unethical customer behavior.  Research Methods – In this study, quantitative research methodology was used. in addition to semi structured interview with hotels managers and team members who witnessed the recession in addition to customers accommodated in the study destination. The research data was analyzed using Smart PLS 3.
 
Findings – It was revealed that hotels in question have experienced severe recession during the last decade that caused unethical behavior such as receiving an illegitimate complaint, problem fabrication, dictating the hotels and illegitimately fraudulent returning payment. Unlike the previous studies, customer loyalty was not able to alleviate the effect of the recession on customer unethical behavior, this calls for conducting more research to address this gap.
 
Research value – This study investigation results adds value to better understanding of the tourist recession and the emerged customer unethical behavior. Hotels can benefit from this study by developing more effective inhibitors and training programs to manage customer unethical behavior.

DOI

10.21608/ijthsx.2024.255006.1071

Keywords

Recession, customer unethical behavior, inhibitors, Customer loyalty

Authors

First Name

Taha

Last Name

Ali

MiddleName

Hussein

Affiliation

Hotel Studies Department, Faculty of Tourism and Hotels Management, Suez Canal University, Ismailia, Egypt

Email

madrasa_hot@hotmail.com

City

Cairo

Orcid

-

Volume

6

Article Issue

1

Related Issue

45665

Issue Date

2024-01-01

Receive Date

2023-12-12

Publish Date

2024-01-01

Page Start

24

Page End

37

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_337306.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=337306

Order

337,306

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

The Impact of Recession on Customer Unethical Behavior in Sharm El Sheikh Hotels: The Role of Customer Loyalty

Details

Type

Article

Created At

28 Dec 2024