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New Distribution Capabilities in the Egyptian Travel Agents: Measuring the Technology Acceptance and Analyzing the Factors that Influencing the Usage

Article

Last updated: 05 Jan 2025

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Tags

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Abstract

The travel industry has undergone significant changes in recent years with the rise of a new concept for selling tickets and airline services. New Distribution Capabilities NDC is a technology platform powered by IATA and developed by airlines that enables travel agencies to access rich content and services directly from airlines. This research aims to measure the NDC usage acceptance in Egyptian travel agents comparing to GDS usage, by appointing Technology Acceptance Model TAM Theory as a base. TAM aspects are integrated with other constructs which is retrieved from the factors that affecting the GDS usage. According to this model, Egyptian travel agents agreed with that NDC is ease of use and do not have technical obstacles of training their staff on its implementations, however they still uncertain about the ability of NDC in all other factors compared with GDS system and they are not ready yet for the complete transmission from GDS into NDC. Then, the study employed Importance-Performance Analysis IPA, to analyze Egyptian travel agents' perceived importance and operation of New Distribution Capabilities NDC. The IPA grids have illustrated that NDC has had a positive effect on travel agencies, providing them with more options, better pricing, improved customer experiences, and allows those who have the potential to be flight aggregator. However, NDC has also presented challenges for travel agencies, such as uncertainty about adoption to new concept and how good is as GDS as accurate and ease to use. Overall, the results suggest that NDC has the potential to enhance the operations of travel agencies but also requires careful consideration and planning.  

DOI

10.21608/ijthsx.2024.250987.1069

Keywords

CRS, GDS, NDC, TAM model, IPA Analysis

Authors

First Name

Ahmed

Last Name

Eltobgy

MiddleName

Erfan

Affiliation

Tourism studies department Higher Institute of Tourism and Hotels E.G.O.T.H Ismailia

Email

airfan1978@gmail.com

City

Cairo

Orcid

0009-0008-7006-2393

First Name

Yasmeen

Last Name

Attia

MiddleName

Abd El moaty

Affiliation

East Port Said University of Technology

Email

yasmin_moaty@hotmail.com

City

Ismailia

Orcid

-

Volume

5

Article Issue

1

Related Issue

41239

Issue Date

2023-07-01

Receive Date

2023-11-24

Publish Date

2023-07-01

Page Start

121

Page End

139

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_337948.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=337948

Order

337,948

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

New Distribution Capabilities in the Egyptian Travel Agents: Measuring the Technology Acceptance and Analyzing the Factors that Influencing the Usage

Details

Type

Article

Created At

28 Dec 2024