The agriculture sector is a vital strategic service sector that bears a significant burden in achieving food security through agricultural produce, especially food crops. It is the primary source for meeting local food consumption needs, achieving surpluses for export, and providing the necessary foreign currency for development operations. The study identifies that marketing is one of the most pressing issues facing the agricultural sector due to weak and insufficient marketing information. The aim of the study is to understand the importance and role of marketing information in agricultural production, which leads to appropriate resource allocation for agricultural product cultivation, addressing shortcomings in marketing processes, and improving marketing services to align with both domestic and foreign markets.
The main results revealed a study of the marketing efficiency of the crops during the period (2017-2022), considered a true indicator for measuring the performance of marketing services. This depends on the marketing system between producers, intermediaries, and consumers, where producers and intermediaries aim to maximize their profits while consumers seek quality products at the lowest prices. Marketing efficiency is measured concerning the costs of marketing services through studying marketing margins and the distribution of the consumer's pound among the producer, wholesaler, retailer, or consumer. The findings indicated that the average marketing efficiency for potato and tomato crops in Egypt was about 30.86% and 14.56%, respectively, while in Kafr El-Sheikh Governorate during the same period it was about 43.37% and 14.33%. The marketing efficiency for orange and grape crops showed an average of 47.15% and 37.75% in Egypt, while in Kafr El-Sheikh it was 46.42% and 25.50% respectively. Additionally, the targeted export increase for the studied crops showed that self-sufficiency is achieved, with a comparative advantage in vegetable and fruit exports, which serves as a source of foreign currency. The average targeted export quantity for potato and tomato crops in Egypt was approximately 1467.5 and 112.5 thousand tons, while the actual export quantity was around 442.06 and 61.02 thousand tons during the same period, meaning that the targeted exports achieved about 26.66% and 28.32% of the actual exports during the study period. For orange and grape crops, the average targeted export quantity was approximately 891.6 and 203.4 thousand tons, while the actual exports were about 878.23 and 191.3 thousand tons, meaning that the targeted exports achieved about 97.13% and 72.34% of the actual exports during the study period.
     In light of the findings of this research, the following recommendations are made:

Implement pricing policies that protect consumers and ensure producers receive a fair return on their crop productivity to increase food production. It is essential for production and distribution planners to consider the pricing relationships to guarantee market stability.
Address marketing problems faced by producers in the presence of intermediaries and their effect on the marketing margins of food products, which has led to a decrease in the producer's share of the distribution of the consumer's pound, consequently reducing marketing efficiency and leading to higher prices for consumers amidst limited income.
Activate the role of price monitoring to protect consumers from exploitation and greed by traders, and to notify consumers of the appropriate prices for food products to prevent their exploitation by traders.
Ensure the provision of marketing information within an efficient administrative system that clarifies pricing policies for small producers, ensuring profitability as an incentive for farmers, thereby encouraging the cultivation of vegetable and fruit crops for export rather than just exporting surplus.