E-commerce considers one of the modern technologies that have an important role to support the competitive advantages of companies and national economies. E-commerce has contributed significantly to Oman's competitive advantages and is expected to continue in this role in the future.
E-commerce plays an important role to support the competitive advantage of companies, as it allows them to access new markets, reduce production and distribution costs, improve the quality of services provided and improve operations management. However, it is important to note that e-commerce is not a guarantee of achieving competitive advantage, since companies must have a solid strategy for the adoption and effective use of e-commerce.