From language, to writing, to the printing press, to electromagnetic waves, and to digitization, human communication changed, developed, diversified, transcended unimagined boundaries, and reshaped the limitations of time and space. However, the introduction of social networking services (SNS) was more than just another milestone in the path of human communication; it opened a new chapter in the history of human communication and shaped its future in an unprecedented way. Thanks to SNS, humans are no longer consumers of media messages but are also producers of such messages. The term “prosumers" was coined to reflect this dual function of producing and consuming media messages that is being conducted in the era of SNS