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362392

A CONTEMPORARY VISION FOR ADVERTISING POSTER DESIGN FOR CULTURAL INSTITUTIONS

Article

Last updated: 28 Dec 2024

Subjects

-

Tags

Research in the fields of Visual arts (Painting, Murals, Graphics, Animation and Book Art, Sculpture).

Abstract

This study determines the cultural identity reflection of cultural institutions like the libraries, universities and cultural centers on the poster design for different events that held by those cultural institutions. poster design and advertising principals varies according to the topic, identity and culture which reflects on all the design elements such as colors, shapes, typography, texture, patterns, and motifs. this paper will highlight some examples for different events' posters help by different cultural institutions worldwide, each poster reflects the identity of the event as well as maintaining the cultural appearance in an attractive informative promotional contemporary design. the posters have different types of design some are pictorials, and some are typographic designs. also, different art schools were applied to the posters. Soft ware and digital technologies have a big role in creating and translating the designer idea into attractive outcome, the technology can be advantage or disadvantage according to the designer use.

DOI

10.47436/jaars.2024.289678.1200

Keywords

Identity, Poster, cultural

Authors

First Name

George

Last Name

Morcos

MiddleName

Nader

Affiliation

Graphic and Media, Faculty of Arts and Design, The British University in Egypt, Cairo

Email

george.morcos@bue.edu.eg

City

Alexandria

Orcid

-

Volume

5

Article Issue

9

Related Issue

48636

Issue Date

2024-06-01

Receive Date

2024-05-14

Publish Date

2024-06-01

Page Start

141

Page End

154

Print ISSN

2535-1508

Online ISSN

2535-2369

Link

https://jaars.journals.ekb.eg/article_362392.html

Detail API

https://jaars.journals.ekb.eg/service?article_code=362392

Order

362,392

Type

Specialized scientific research papers

Type Code

1,740

Publication Type

Journal

Publication Title

Journal of Arts & Architecture Research Studies

Publication Link

https://jaars.journals.ekb.eg/

MainTitle

A CONTEMPORARY VISION FOR ADVERTISING POSTER DESIGN FOR CULTURAL INSTITUTIONS

Details

Type

Article

Created At

28 Dec 2024