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332639

AESTHETIC CHARACTERISTICS ACCOMPANYING THE EVOLUTION OF THE GRAPHIC DESIGN SUBSTRATE

Article

Last updated: 05 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

Research in the fields of Visual arts (Painting, Murals, Graphics, Animation and Book Art, Sculpture).

Abstract

This research deals with the role and contribution of the graphic design substrate, which has not been dealt with in sufficient detail before, which is the role and how this substrate (the substratum that bears graphic design) contributes, of all kinds, and throughout the long human history; in shaping the aesthetic properties of graphic design. With the aim of researching the types of these substrates according to a clear approach, the researcher classified these substrates into five main categories, which are the ground substrates, which are substrates whose raw material came from the different soil layers of the earth, such as clay, rock and marble. And animal substrates, which are substrates whose raw material came from the components of animal bodies, such as bones and parchment. And plant substrates, which are made from the stems of plants or trees, or from their pulp. Among the most important of them are wood, papyrus, bamboo, and all kinds of paper. Industrial substrates, which are graphic substrates made of various materials, the most important of which are Plexiglas, vinyl, engineered wood, plywood, and metal panels with foam core. And electronic substrates, which are electronic display screens, with all their types of very small pixel units, which represent an electronic substrate for digital graphic design.

DOI

10.47436/jaars.2023.332639

Keywords

substrate, Graphic Design, evolution, Aesthetic Characteristics

Authors

First Name

Tarek

Last Name

Abdul Majeed

MiddleName

Mossaad Mohammad

Affiliation

Helwan University, Faculty of Fine Arts

Email

tarek_mossaad@f-arts.helwan.edu.eg

City

القاهرة

Orcid

0000-0002-7584-8087

Volume

4

Article Issue

8

Related Issue

44939

Issue Date

2023-12-01

Receive Date

2023-02-15

Publish Date

2023-12-01

Page Start

244

Page End

258

Print ISSN

2535-1508

Online ISSN

2535-2369

Article File

JAARS_Volume 4_Issue 8_Pages 244-258.pdf

PDF . 2.6MB

Link

https://jaars.journals.ekb.eg/article_332639.html

Detail API

https://jaars.journals.ekb.eg/service?article_code=332639

Order

332,639

Type

Specialized scientific research papers

Type Code

1,740

Publication Type

Journal

Publication Title

Journal of Arts & Architecture Research Studies

Publication Link

https://jaars.journals.ekb.eg/

MainTitle

AESTHETIC CHARACTERISTICS ACCOMPANYING THE EVOLUTION OF THE GRAPHIC DESIGN SUBSTRATE

Details

Type

Article

Created At

28 Dec 2024