This study attempts to describe and analyze the address terms which are used mainly in the urban Upper-Egyptian Arabic variety, especially in Assiut city, within a sociolinguistic framework. The study examines Assiuti Arabic address terms in the light of the theory of politeness. In this study, the term “address terms" refers to vocatives, i.e. terms of direct address to call persons (Chao 1956, p.217), e.g. first names, kin terms, terms of intimacy, titles, zero address terms, job-related address terms and religious terms of address. The study data have been analyzed in the light of the Politeness theory (Brown & Levinson 1987). The data have been collected from the results of questionnaires and interviews with 210 participants from three different age groups. The analysis has shown that address term choice depends on the interlocutors' relationship in terms of intimacy, social variables of age, gender, education, social distance and the context or setting. The findings have proven that address terms in Assiut can be classified into two types: positive and negative and deciding between them relies on different social variables, the most important of which are age and social distance.