Covid 19 greatly affected the various sectors of the country, most notably the education sector, as the precautionary measures for Covid 19 imposed many changes on the educational process in the Kingdom of Saudi Arabia. The study aimed to identify the role of effective communication in crisis management in the education sector during Covid 19.



This study examined the role of effective communication in crisis management, by applying to the education sector in the Kingdom of Saudi Arabia during Covid 19, the study sample consisted of 14 persons specialized in managing the Covid 19 crisis in the education sector in Saudi Arabia, and the personal interview was chosen as a study tool. The study reached a number of results, most notably: the most prominent of which is that effective communication greatly affects crisis management by improving the quality of performance and the outputs of crisis management plans, achieving the required goals and facilitating the communication process. The Kingdom of Saudi Arabia has shown positive results in managing the Covid-19 crisis in the education sector, which encourages those in charge to continue applying distance education and managing the educational process electronically.