The world has experienced a growing increase in the role of the private sector in numerous fields. This research investigates the role of the private sector in heritage conservation. Different governments worldwide have sought to involve different key players when debating issues about heritage. Therefore, this research investigates the rationale, benefits, and disadvantages of private sector participation in heritage management through public-private partnerships (PPPs). To answer the research question, a single case study was selected, with data collected from an extensive literature review and interviews. Research participants were from public and private bodies to offer a nuanced understanding of the pros and cons of PPPs and heritage conservation. The financial incapability of numerous governments represents an underlying motivation for the increasing role of the private sector in heritage management. The findings also highlight that PPPs can be a useful tool to protect cultural heritage and make them accessible and workable places. Nonetheless, they also generate a number of disadvantages closely linked to interest conflicts and the decision-making process.