This research aims to The role of the tourism page of Al-Ahram newspaper in showcasing the most important tourism conferences, clarify the role of the ISTA Conference in promoting tourism in Egypt during the presidency of Mohamed Hosni Mubarak through the tourism page of Al-Ahram newspaper, discusses the activities of the ISTA Conference from the initial preparatory sessions to the closing ceremony through the tourism page of Al-Ahram newspaper, presents President Mohamed Hosni Mubarak's speech at the opening ceremony of the ISTA Conference through the tourism page of Al-Ahram newspaper, illustrates the role of the Egyptian government in leveraging media and promotional benefits from the events of the ISTA Conference through the tourism page of Al-Ahram newspaper, emphasizes the role of the World Tourism Organization in developing tourism in Egypt during President Mubarak's era through the tourism page of Al-Ahram newspaper, and highlights the importance of the Milan Fair as one of the most significant annual tourism events and Egypt's role in participating in it through the tourism page of Al-Ahram newspaper. This research will enrich the theoretical heritage of social service research alongside previous studies. This research will benefit research issues in the specific field.