381323

Assessing Green Marketing Practices and their Impact on the Satisfaction of Egypt Air Customers

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

Airline business

Abstract

The aviation industry within the context of transportation is a significant contributor to global climate change, In response to this, many airline companies have started to implement green marketing strategies and initiatives to promote sustainability and reduce their environmental impact. This paper aims to assess the Green Marketing's Impact on Egypt Air Customers. To achieve aim and objectives of the research a quantities method was used by a questionnaire tool. The sample was passengers in Egypt Air (550) questionnaires were distributed only (508) questionnaires were valid for the statistical manipulation of data. The research reached several results, the most important of which green marketing aviation is the best way to reduce their carbon footprint and promote climate change awareness in the context of sustainable transportation; there is positive significant relationship between passenger satisfaction and using of green marketing aviation. The research thus recommended that Egypt Air should develop green marketing. They should announce their green marketing in their website, social media. They should make training for their staff in green marketing. Developing green marketing includes several features that increase the number of passengers and attract others to use it enhancing their customer satisfaction.

DOI

10.21608/mjthr.2024.314071.1174

Keywords

Green marketing, Green Aviation, Egypt Air

Authors

First Name

doaa

Last Name

hassan

MiddleName

yousry

Affiliation

Tourism studies, Higher Technological institute for Tourism and Hotels - Minia

Email

dyousry61@gmail.com

City

-

Orcid

-

First Name

Wafaa

Last Name

Elias

MiddleName

-

Affiliation

Tourism studies Department , Faculty of Tourism and Hotels , Minia University

Email

wafaa.elias@mu.edu.eg

City

-

Orcid

-

First Name

Hussein

Last Name

Abdel Rady

MiddleName

Abdel Wahab

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Email

hussien.ibrahim1@mu.edu.eg

City

-

Orcid

-

Volume

18

Article Issue

2

Related Issue

48822

Issue Date

2024-12-01

Receive Date

2024-08-20

Publish Date

2024-12-01

Page Start

110

Page End

124

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_381323.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=381323

Order

381,323

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Assessing Green Marketing Practices and their Impact on the Satisfaction of Egypt Air Customers

Details

Type

Article

Created At

27 Dec 2024