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381315

Green Marketing and its Impact on EgyptAir Employees Performance

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

Airline business

Abstract

Aviation is one of the significant tourism sub-sectors contributors in climate change due to mainly the carbon dioxide emissions ,Accordingly, commitment to improve environmental sustainability has become essential , in response to this ,launching green marketing campaigns in the air transport industry which aims to offer a greener air service through making modifications to airlines traditional marketing mix. To achieve aim and objectives of the research a quantities method was used by a questionnaire tool. The sample was Employees in EgyptAir (500) questionnaires were distributed only (460) questionnaires were valid for the statistical manipulation of data. The research reached several results, the most important of employees in EgyptAir Employees have aware of Green Marketing practices and Exerting effort to communicate the green practices to public; there is positive significant relationship between EgyptAir effort and Green marketing practices(Green product, Green pricing, Green promotion, Green place / distribution, Green people). The research thus recommended that EgyptAir should develop green marketing. They should launch new online platform enabling customers to address the carbon emissions from their flying. It allows them to choose from a range of carbon products (carbon offsets, carbon removals and SAF) before, during or after their flight.

DOI

10.21608/mjthr.2024.314067.1173

Keywords

Green marketing, Egyptair, Aviation industry

Authors

First Name

doaa

Last Name

hassan

MiddleName

yousry

Affiliation

Tourism studies, Higher Technological institute for Tourism and Hotels - Minia

Email

dyousry61@gmail.com

City

-

Orcid

-

First Name

Wafaa

Last Name

Elias

MiddleName

-

Affiliation

Tourism studies Department , Faculty of Tourism and Hotels , Minia University

Email

wafaa.elias@mu.edu.eg

City

-

Orcid

-

First Name

Hussein

Last Name

Abdel Rady

MiddleName

Abdel Wahab

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Email

hussien.ibrahim1@mu.edu.eg

City

-

Orcid

-

Volume

18

Article Issue

2

Related Issue

48822

Issue Date

2024-12-01

Receive Date

2024-08-20

Publish Date

2024-12-01

Page Start

92

Page End

109

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_381315.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=381315

Order

381,315

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Green Marketing and its Impact on EgyptAir Employees Performance

Details

Type

Article

Created At

27 Dec 2024