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377808

Did Gifton Island as an Optional Sea Trip Considered as an Excursion Brand in Hurghada - Red Sea? (Applied study on Mahmya Beach)

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

Management and organizational behavior in tourism and hospitality

Abstract

Branding is important in the tourist sector because it allows destinations, hotels, resorts, sea trips suppliers and travel firms to define themselves, create a distinct personality, and attract visitors. In the tourism sector, so here the paper aim to use the brand ingredients on the mahmya beach and how to promote the red sea excursions as branding and to be useful to promote red sea destination in general .and create and add new ways, trends and use our tourism abilities to promote the Egyptian destination. Study choose samples from tourists different nationalities who visited the island and top management of the island was distributed as of jan 2023 until October 2023 taking in the consideration different kind of the clients visited the island in different seasons, study suppose that there is a significant positive effect of human resource, sustainability, transportation and supplier services on consider The Gifton Island as brand island. Paper found out that branding is the most important factor when comes to promote the island as brand destination, and recommend to different authorities such ministry tourism and ETTA, Diving chamber to adopt the new ways of promoting destinations instead of the classic ways such sustainability, human resources , food , transportation and infrastructures on the islands what we use in the destinations

DOI

10.21608/mjthr.2024.304455.1169

Keywords

branding -, optional trips, destination, excursion

Authors

First Name

fares

Last Name

mohamed

MiddleName

abdallah

Affiliation

tourism studies, faculty tourism and hotel, south valley university

Email

fares20132.fm@gmail.com

City

hurghada

Orcid

0009-0009-3504-7523

First Name

shimaa

Last Name

elbanaa

MiddleName

-

Affiliation

High institute tourism and hotel Damietta

Email

shimaa_elbana2007@yahoo.com

City

damiatte

Orcid

-

Volume

18

Article Issue

2

Related Issue

48822

Issue Date

2024-12-01

Receive Date

2024-07-15

Publish Date

2024-07-01

Page Start

73

Page End

91

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_377808.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=377808

Order

377,808

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Did Gifton Island as an Optional Sea Trip Considered as an Excursion Brand in Hurghada - Red Sea? (Applied study on Mahmya Beach)

Details

Type

Article

Created At

27 Dec 2024