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358985

The Impact of Using Airline Mobile Applications on Passenger Satisfaction in Egypt Air

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

Airline business

Abstract

Mobile airline services, such as booking, check-in, boarding pass, gate caller, flight and lost baggage information, have been increasingly utilized recently. This paper aims to analyze the effects of mobile marketing tool at passenger satisfaction of Egypt Air. To achieve aim and objectives of the research a quantities method was used by a questionnaire tool. The sample was passengers in Egypt Air 400 questionnaires were distributed only (384) questionnaires were valid for the statistical manipulation of data distributed in Cairo international airport and Egypt Air domestic sales offices. The research reached several results, the most important of which is the presence of the application is very flexible. Airline mobile applications are the best way of airline service because of its ease of use and availability when needed; there is positive significant relationship between passenger satisfaction and using of airline mobile application. The research thus recommended that Egypt Air should develop mobile applications to offer airline service. They should announce their mobile application in their website, social media. They should make training for their staff in mobile applications using. Developing mobile applications include several features that increase the number of passengers and attract others to use it.

DOI

10.21608/mjthr.2024.289048.1155

Keywords

Mobile Applications, Airline Mobile Applications, Mobile Marketing, Passenger Satisfaction, Egyptair

Authors

First Name

Marwaa

Last Name

Abdel Moghny

MiddleName

Mohammed

Affiliation

afaq international academy

Email

marwamohamed237@icloud.com

City

-

Orcid

-

First Name

Ghada

Last Name

Khayrat

MiddleName

-

Affiliation

Sadat University

Email

dr_ghadak@hotmail.com

City

-

Orcid

-

First Name

Hussein

Last Name

Abdel Rady

MiddleName

Abdel Wahab

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Email

hussien.ibrahim1@mu.edu.eg

City

-

Orcid

-

Volume

17

Article Issue

2

Related Issue

47170

Issue Date

2024-06-01

Receive Date

2024-05-12

Publish Date

2024-06-01

Page Start

141

Page End

163

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_358985.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=358985

Order

358,985

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

The Impact of Using Airline Mobile Applications on Passenger Satisfaction in Egypt Air

Details

Type

Article

Created At

27 Dec 2024