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344724

Towards Digital Transformation Technologies Application in the MICE Industry in Egypt

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

Special events management

Abstract

Digital transformation (DT) has revolutionized the way events are managed from corporate conferences to music festivals and weddings, etc. Despite the huge advancements in DT, the research on DT in the events industry is extremely limited – a gap that is partially filled with this paper. Specifically, this paper aims at exploring the extent to which DT technologies are used in the MICE industry in Egypt, besides, identifying the most commonly used DT technologies in MICE events management in Egypt. Moreover, discussing the available opportunities and the main barriers to applying DT in MICE industry. To achieve this, structured interviews were a key component of this study's quantitative approach. A sample of 26 responses from managers and event organizers in the Egyptian tour operators (TOs), event management companies (EMCs), and exhibition and conference centers (ECCs) in Cairo were targeted. The responses were analyzed using descriptive statistics, one-way ANOVA, and Spearman's Rho correlation analysis with the support of SPSS 25. The findings revealed that despite the awareness of DT technologies, they are still not widely utilized in MICE events management in Egypt. Besides, the primary types of DT technological applications being used in the MICE industry in Egypt are mobile applications and social media, followed by the Internet of Things and big data on a smaller scale. The research implemented a comprehensive approach that might aid the adoption of DT technologies in the MICE industry, involving training, infrastructure development, awareness building, and government support.

DOI

10.21608/mjthr.2024.269583.1141

Keywords

digital transformation, technology, MICE Industry, Egypt

Authors

First Name

Aya

Last Name

Magdy

MiddleName

-

Affiliation

Tourism studies Department, Faculty of Tourism and Hotels, Minia University

Email

aya.mohammed@mu.edu.eg

City

-

Orcid

-

First Name

Noha

Last Name

Abouelazm

MiddleName

Helmy

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Al Minya University.

Email

dr.noha.abouelazm@gmail.com

City

Minya

Orcid

-

Volume

17

Article Issue

1

Related Issue

45433

Issue Date

2024-06-01

Receive Date

2024-02-12

Publish Date

2024-06-01

Page Start

81

Page End

117

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_344724.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=344724

Order

344,724

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Towards Digital Transformation Technologies Application in the MICE Industry in Egypt

Details

Type

Article

Created At

27 Dec 2024