Sports events are increasingly used in both developing and developed environments to foster development (particularly economic growth), improve social cohesion and healthy lifestyles as well as highlight specific regions as tourist destinations. Egypt revealed its intention to bid to host the 2036 Olympics after the President of the International Olympic Committee (IOC) confirmed his desire to organize an Olympic Games (OG) in an African country. Consequently, the potential of Egypt hosting the OG 2036 forms the backdrop for this study. The study reflects on the strengths, weaknesses, opportunities, and threats of hosting such a mega event in Egypt. The study employed the qualitative approach using in-depth interviews. Data was analyzed using the thematic analysis approach. The results revealed that Egypt has the potential to host sports mega events; nevertheless, some aspects need to be improved. The study also suggested several feasible implementations that ensure success before and after the bid.