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379418

Visual Persuasion in Selected English and Arabic Covid-19 Editorial Cartoons (2020-2021): Vaccine Portrayal

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

Given the significant role of editorial cartoons in reflecting and shaping public opinion, it is important to examine visual persuasion in editorial cartoons related to Covid-19. By employing Cockcroft and Cockcroft's (1992) model of persuasion and complementing it with Attardo's (2001, 2008) General Theory of Verbal Humor (GTVH) to investigate pathos, Wodak's (2001) topoi to investigate logos, and Birdsell and Groarke's (2007) theory of visual argument, the study attempts to examine how the creators of selected English and Arabic editorial cartoons, published in the years 2020 and 2021, attempt to dispel the misinformation associated with coronavirus vaccine and persuade their audience visually with their stance to enhance a certain behavior- namely, to get vaccinated against coronavirus. Data analysis attempts to examine how the selected cartoons attempt to achieve visual persuasion by highlighting the usefulness and advantages of the vaccine and stressing the disadvantages and dangers of coronavirus and of being unvaccinated. However, the effect of the cartoons on the target audience is beyond the scope of this study.

DOI

10.21608/ttaip.2023.379418

Keywords

Visual persuasion, Editorial Cartoons, GTVH, topoi, theory of visual argument, coronavirus vaccine

Authors

First Name

Bassma

Last Name

El-Sayed

MiddleName

Talaat

Affiliation

Department of English, Faculty of Al-Alsun, Ain-Shams University, Cairo, Egypt.

Email

ba_talaat@alsun.asu.edu.eg

City

-

Orcid

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Volume

5

Article Issue

2

Related Issue

44893

Issue Date

2023-12-01

Receive Date

2023-05-16

Publish Date

2023-12-21

Page Start

87

Page End

108

Print ISSN

2636-4069

Online ISSN

2735-3451

Link

https://ttaip.journals.ekb.eg/article_379418.html

Detail API

https://ttaip.journals.ekb.eg/service?article_code=379418

Order

379,418

Type

Original Article

Type Code

1,357

Publication Type

Journal

Publication Title

Textual Turnings: An International Peer-Reviewed Journal in English Studies

Publication Link

https://ttaip.journals.ekb.eg/

MainTitle

Visual Persuasion in Selected English and Arabic Covid-19 Editorial Cartoons (2020-2021): Vaccine Portrayal

Details

Type

Article

Created At

26 Dec 2024