Purpose: This research is investigating the values and principles of sustainable development and green entrepreneurial business models potentialities, could shape the future of the green markets.
Methodology: Quantitative methodology was meticulously employed to gather empirical data. The approach involved the administration of two comprehensive surveys, meticulously structured with close-ended questions. These surveys were strategically designed to encapsulate a broad spectrum of variables associated with sustainable development and green entrepreneurial practices. The research incorporated dual samples representatives, targeting green entrepreneurs, green business leaders, and green consumers engaged with ethical green goods and green initiatives. The data collection process adhered to rigorous ethical standards and statistical rigor to ensure the validity and reliability of the gathered information.
Results: The results of the analysis provide compelling insights into the correlation between Sustainable Development (SD) goals and the rise of Green Entrepreneurial Business Models (GEBMs). The key findings highlight the pivotal role of environmental consciousness, regulatory frameworks, and market demand in shaping the emergence and success of green entrepreneurial ventures.
In conclusion, the findings underscore the importance of aligning entrepreneurial initiatives with sustainable principles, emphasizing the need for strategic policies and proactive measures to foster environmentally responsible business practices. This study serves as a valuable resource for policymakers, entrepreneurs, and researchers, providing empirical evidence to inform decision-making processes aimed at fostering a sustainable and eco-friendly entrepreneurial ecosystem.