Beta
301102

The Impact of EXPO 2020 Dubai on the Behavioral Intentions towards Egypt as a Tourist Destination

Article

Last updated: 26 Dec 2024

Subjects

-

Tags

-

Abstract

In spite of the long established effects of mega-events on leveraging destinations, there is a knowledge gap on how mega events, especially the World Expos, affect the participated countries rather than the host ones. One of the main gains predicted to be achieved from the Egyptian participation in Expo 2020 Dubai is promoting Egypt as one of the most important global tourist and archaeological destinations. The current study proposed a model to examine the event experience (EE) of the Egyptian pavilion's visitors during Expo 2020 Dubai utilizing the event experience scale (EES) and how it affects the behavioral intentions (BI) toward the Egyptian Destination through the mediating role of the Customers' satisfaction (CS) with event experience and transferred destination image (DI). Questionnaire was used as a research method and it targets the visitors of the Egyptian pavilion at Expo 2020 Dubai. Data analysis of 393 valid forms was done using partial least squares structural equation modeling (PLS-SEM). The results revealed that event experience has positive direct impact on tourist satisfaction and destination image, further, tourist satisfaction and destination image have direct impact on behavioral intention. Moreover, it was discovered that the association between event experience (visiting the Egyptian Pavilion) and behavioral intention (intention to visit Egypt and say positive word of mouth about it) is fully mediated by customer satisfaction with their experience after visiting the Egyptian pavilion and the Egyptian destination image transferred through Expo 2020 Dubai.
 

DOI

10.21608/ijaf.2022.301102

Keywords

EXP0 2020 Dubai, Egypt, Event Experience, destination

Authors

First Name

Noha

Last Name

Abouelazm

MiddleName

Helmy

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Al-Minia University

Email

dr.noha.abouelazm@gmail.com

City

-

Orcid

-

Volume

8

Article Issue

1

Related Issue

41532

Issue Date

2022-05-01

Receive Date

2023-05-30

Publish Date

2022-05-01

Page Start

1

Page End

35

Print ISSN

2636-4255

Online ISSN

2636-4263

Link

https://ijaf.journals.ekb.eg/article_301102.html

Detail API

https://ijaf.journals.ekb.eg/service?article_code=301102

Order

1

Type

Original Article

Type Code

1,319

Publication Type

Journal

Publication Title

International Academic Journal Faculty of Tourism and Hotel Management

Publication Link

https://ijaf.journals.ekb.eg/

MainTitle

The Impact of EXPO 2020 Dubai on the Behavioral Intentions towards Egypt as a Tourist Destination

Details

Type

Article

Created At

26 Dec 2024