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317362

THE IMPACT OF SOCIAL COMPARISON ON CONSUMER WELL-BEINGLITERATURE REVIEW

Article

Last updated: 04 Jan 2025

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Abstract

The general happiness of customers is influenced by several factors; one of which is envy. Such envy could arise from having a basic need for relatedness, as well as a need to assess judgements and skills. This motivation includes a desire to build one's reputation and lessen ambiguity, which is known as social comparison. Comparisons are divided into upward and downward comparisons. With upward comparisons, one person sees the other as superior on a given metric, whereas downward comparisons are the exact reverse. Researchers have investigated whether using social networking sites actually promotes jealousy and upward social comparison. Yet, it has become evident through studies on how social networking sites affect subjective well-being through upward and downward social comparisons. Considering this, the purpose of this study is to review prior research and determine how social comparison may change customer well-being. This was done by focusing on one's demonstrating some upward and downward social comparisons. It was observed that upward social comparison does have a favorable impact on the customer's well-being whereas downward social comparison has a negative impact. The study provided some recommendations to decision-makers as well as to upcoming scholars in this subject based on the findings of the prior literature.

DOI

10.21608/caf.2023.317362

Keywords

social comparison, Upward Social Comparison, Downward Social Comparison, Consumer Well-Being, positive emotions, Negative Emotions

Authors

First Name

Dalia Ragaa Mohamed

Last Name

Elbayomy

MiddleName

-

Affiliation

- Business Economic Political Science Faculty The British University in Cairo- El Shrouk City

Email

dalia.ragaa@bue.edu.eg

City

-

Orcid

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First Name

Ayman

Last Name

Metwally

MiddleName

-

Affiliation

- Arab Academy for Maritime Science and Technology

Email

-

City

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Orcid

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Volume

43

Article Issue

3

Related Issue

43621

Issue Date

2023-09-01

Receive Date

2023-06-14

Publish Date

2023-09-01

Page Start

185

Page End

234

Print ISSN

1110-4716

Online ISSN

2682-4825

Article File

CAF_Volume 43_Issue 3_Pages 185-234.pdf

PDF . 1.3MB

Link

https://caf.journals.ekb.eg/article_317362.html

Detail API

https://caf.journals.ekb.eg/service?article_code=317362

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Publication Type

Journal

Publication Title

التجارة والتمويل

Publication Link

https://caf.journals.ekb.eg/

MainTitle

THE IMPACT OF SOCIAL COMPARISON ON CONSUMER WELL-BEINGLITERATURE REVIEW

Details

Type

Article

Created At

25 Dec 2024