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362631

How Green HRM Drives Hospitality Organizations Towards a Sustainable Future? Moderation Effect of Environmental Proactivity

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

Hospitality Management

Abstract

This paper addresses a significant gap in the existing literature by investigating the pivotal role of green HRM in promoting sustainability within the hotel setting. Further, this paper explores the mediating effect of organizational culture and the moderation effect of employee environmental proactivity. A structured questionnaire was administered to 369 frontline employees across 35 five-star hotels in Greater Cairo, Alexandria and Sharm Elsheikh. The results proved a positive nexus between green HRM and organizational sustainability through the partial mediation of organizational culture. Further, employee environmental proactivity strengthened the nexus between organizational culture and both green HRM and organizational sustainability. This paper promises to offer valuable insights for the Egyptian hotel industry, indicating how green HRM can drive sustainability and contribute to competitive advantages in an increasingly environmentally conscious world. Accordingly, our findings recommend that hospitality organizations incorporate employee attitudes that drive organizational green management and foster a culture of rewarding employees for their environmentally conscious behavior, which has the potential to change overseas customers' perceptions of Egyptian hotel settings and their services.

DOI

10.21608/sis.2024.288498.1165

Keywords

Five-star Hotels, Organizational culture, environmental proactivity, Organizational Sustainability, green HRM

Authors

First Name

Hassan

Last Name

Mansour

MiddleName

Ali

Affiliation

Lecturer, High Institute of Tourism and Hotel Management & Restoration-Alexandria

Email

has.phd@hotmail.com

City

Alexandria

Orcid

-

First Name

Hend

Last Name

El Shafey

MiddleName

Mahmoud

Affiliation

Lecturer, High Institute of Tourism and Hotel Management & Restoration-Alexandria

Email

-

City

-

Orcid

-

Volume

8

Article Issue

1

Related Issue

48716

Issue Date

2024-06-01

Receive Date

2024-05-09

Publish Date

2024-06-01

Page Start

1

Page End

16

Print ISSN

2682-4329

Online ISSN

2735-3044

Link

https://sjs.journals.ekb.eg/article_362631.html

Detail API

https://sjs.journals.ekb.eg/service?article_code=362631

Order

362,631

Type

Original Research

Type Code

1,291

Publication Type

Journal

Publication Title

Journal of Tourism, Hotels and Heritage

Publication Link

https://sjs.journals.ekb.eg/

MainTitle

How Green HRM Drives Hospitality Organizations Towards a Sustainable Future? Moderation Effect of Environmental Proactivity

Details

Type

Article

Created At

25 Dec 2024