Beta
301845

The Role of Digital Transformation in Improving the Competitiveness and Operational Processes of Airlines" Case Study: Egypt Air"

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

-

Abstract

The aim of the current research is to examine the nature of the relationship in terms of correlation and the direct effects of the dimensions of digital transformation (Physical dimension, Institutional dimension, Functional dimension) on competitiveness with its dimensions (competitive flexibility, competitive excellence, lower cost) as the first dependent variable, along with operational processes as a second dependent variable by applying it to the employees of EgyptAir. To achieve the researcher's goal, the researcher followed the descriptive analytical approach, It was based on a questionnaire using the simple random sampling method, where (380) valid forms were collected for statistical analysis using the SPSS V.25 programs to test the research hypotheses.
The research resultsconcluded that there is a strong positive significant correlation between the dimensions of digital transformation and the dimensions of competitiveness on the one hand, and on the other hand, there is a strong positive significantcorrelation between the dimensions of digital transformation and operational processes, which means acceptance of the first and second hypotheses regarding the correlation relationship between variables. With regard to the effect relationship, it was found that there is a positive significant effect of the dimensions of digital transformation on the dimensions of competitiveness and operational processes, which means acceptance of the third and fourth hypotheses.

DOI

10.21608/sis.2023.202280.1135

Keywords

digital transformation, competitiveness, Operational processses, Egyptair

Authors

First Name

Asmaa

Last Name

AbdEl-Fatah

MiddleName

AbdEl-Fatah

Affiliation

وزراة التعليم العالي ، المعهد العالي للسياحة والفنادق كينج مريوط - الإسكندرية

Email

asmaa_abdelfatah@tourism.suez.ed.eg

City

اسكندرية

Orcid

28710140300163

Volume

6

Article Issue

1

Related Issue

41625

Issue Date

2023-06-01

Receive Date

2023-03-26

Publish Date

2023-06-01

Page Start

117

Page End

132

Print ISSN

2682-4329

Online ISSN

2735-3044

Link

https://sjs.journals.ekb.eg/article_301845.html

Detail API

https://sjs.journals.ekb.eg/service?article_code=301845

Order

301,845

Type

Original Research

Type Code

1,291

Publication Type

Journal

Publication Title

Journal of Tourism, Hotels and Heritage

Publication Link

https://sjs.journals.ekb.eg/

MainTitle

The Role of Digital Transformation in Improving the Competitiveness and Operational Processes of Airlines" Case Study: Egypt Air"

Details

Type

Article

Created At

25 Dec 2024