This study seeks to explore the development of video-on-demand platforms in the evolving Egyptian market and its effect upon exposure to traditional television. Based on in-depth interviews with twenty experts of Media and VOD streaming industry, the study investigates experts' vision for the future of VOD platforms and traditional television in Egypt. Findings deliver valuable insights into some factors that may enhance the development of VOD services and other factors that would dictate their diffusion  in Egypt. The results highlighted the importance of deterrent laws that prevent piracy of video content and the need for lower pricing strategies for the diffusion of VOD services. Experts suggested three different scenarios for the future of VOD platforms and TV.