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359984

The Impact of Big Data Predictive Analytics on Firm Performance: The Role of Cloud ERP and Business Intelligence Integration

Article

Last updated: 25 Dec 2024

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Abstract

The purpose of this study was to investigate the relationship between Big Data Predictive Analytics (BDPA) dynamic capability and integration of cloud Enterprise Resource Planning (ERP) and Business Intelligence (BI) based on Technology-Organization-Environment (TOE) framework, and their impact on performance for Egyptian industrial organizations. The Survey was developed using constructs from previous studies that related to study variables, and it was then modified to fit needs of the study. A questionnaire list was utilized as the data collection instrument for a survey of 200 companies from various Egyptian industrial sectors, where the research hypothesis test was based on the method of structural equation modeling based on the partial least squares method based on variance to analyze data through "Smart-PLS" program, as this method is the most suitable for the characteristics of this research due to considerations of sample size and nature of data. The results indicated that a positive relationship between BDPA and the integration of BI and cloud ERP, as well as improving the Cloud ERP and BI integration have a moderate effect on both financial performance and operational performance in the Egyptian environment.

DOI

10.21608/cfdj.2023.249781.1855

Keywords

Big Data Predictive Analytics, Cloud ERP, Business Intelligence, firm performance, Egyptian Industrial Organization

Authors

First Name

أيمن

Last Name

محسب

MiddleName

-

Affiliation

قسم نظم معلومات الأعمال ، کلية تکنولوجيا الإدارة ونظم المعلومات، جامعة بورسعيد، بورسعيد، مصر

Email

ayman.mohasseb@yahoo.com

City

بورسعيد

Orcid

-

Volume

5

Article Issue

2

Related Issue

48284

Issue Date

2024-07-01

Receive Date

2023-11-19

Publish Date

2024-07-01

Page Start

75

Page End

110

Print ISSN

2682-3403

Online ISSN

2682-4531

Link

https://cfdj.journals.ekb.eg/article_359984.html

Detail API

https://cfdj.journals.ekb.eg/service?article_code=359984

Order

6

Type

المقالة الأصلية

Type Code

1,242

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات والبحوث المالية والتجارية

Publication Link

https://cfdj.journals.ekb.eg/

MainTitle

The Impact of Big Data Predictive Analytics on Firm Performance: The Role of Cloud ERP and Business Intelligence Integration

Details

Type

Article

Created At

25 Dec 2024