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324109

THE FACTORS AFFECTING E-CUSTOMER SATISFACTION TOWARD ONLINE SHOPPING EXPERIENCES IN LEBANON

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

This research study focused on investigating the factors that impact e-customer satisfaction with online shopping experiences in Lebanon. The study examined six independent variables: price perception, pay on delivery, social media interaction, website layout, security, and delivery performance, and their influence on e-customer satisfaction, which was the dependent variable. A quantitative research methodology was adopted, utilizing a structured questionnaire as the primary data collection instrument. The questionnaire was distributed to 323 participants, and the data were analyzed using SPSS. The findings of the study indicated that all hypotheses are supported expect the effect of the price perception on e-customer satisfaction which was negatively related. The results of the study have both theoretical and practical implications. Theoretically, these contributions enhance our comprehension of the factors influencing e-customer satisfaction, thus validating the pertinence of established theories within the distinct context of Lebanon. From a practical standpoint, the research outcomes offer valuable insights to e-commerce enterprises in Lebanon, aiding in the pinpointing of avenues for refining their online shopping platforms and strategies. This refinement ultimately leads to an elevation in customer satisfaction levels. Consequently, this process harbors the potential to catalyze the expansion and triumph of the e-commerce sector in Lebanon.

DOI

10.21608/cfdj.2024.324109

Keywords

E-Customer Satisfaction, Online Shopping, Lebanon, Price Perception, Pay on Delivery, Social Media Interaction, Website Layout, security, Delivery Performance

Authors

First Name

Soumaya

Last Name

Mounir Kaakour

MiddleName

-

Affiliation

Beirut Arab University

Email

soumaya_kaakour@hotmail.com

City

-

Orcid

0000-0002-3637-5707

First Name

Khaled

Last Name

Walid El Waly

MiddleName

-

Affiliation

BEIRUT ARAB UNIVERSITY

Email

waly.khaled00@gmail.com

City

TRIPOLI

Orcid

0009-0002-3723-5674

Volume

5

Article Issue

1

Related Issue

44180

Issue Date

2024-01-01

Receive Date

2023-10-31

Publish Date

2024-01-01

Page Start

551

Page End

582

Print ISSN

2682-3403

Online ISSN

2682-4531

Link

https://cfdj.journals.ekb.eg/article_324109.html

Detail API

https://cfdj.journals.ekb.eg/service?article_code=324109

Order

22

Type

المقالة الأصلية

Type Code

1,242

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات والبحوث المالية والتجارية

Publication Link

https://cfdj.journals.ekb.eg/

MainTitle

THE FACTORS AFFECTING E-CUSTOMER SATISFACTION TOWARD ONLINE SHOPPING EXPERIENCES IN LEBANON

Details

Type

Article

Created At

25 Dec 2024