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Investigating the Relationship between University Social Innovation and Sustainable Corporate Reputation "An Empirical Study on Customers of Private Universities in the Arab Repu

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

This study aims to examine the effect of university social innovation on sustainable corporate reputation for private universities in Egypt. A sample of 384 students was selected from a population that includes 54000 students of four private universities, with a response rate of the sample members was 70%. The SPSS statistical program was used to enter statistical data.
The results of the statistical analysis showed that there is a significant effect of university social innovation on sustainable corporate reputation. The process dimension was the dimension that had the most effect on the two dimensions of sustainable corporate reputation, followed by the content/product dimension and finally came after the empowerment dimension that had the least effect on the two dimensions of sustainable corporate reputation. Finally, the study showed that there were no significant differences in the perceptions of students of the study variables according to the differences of the demographic variables.

DOI

10.21608/cfdj.2023.289000

Authors

First Name

Doaa Sabry

Last Name

Zaghlol

MiddleName

-

Affiliation

Lecturer of Business Administration Delta Academy for Managerial and Accounting Information Systems

Email

doaasabry31@gmail.com

City

المنصوزه

Orcid

-

Volume

4

Article Issue

2

Related Issue

40047

Issue Date

2023-07-01

Receive Date

2023-03-07

Publish Date

2023-07-01

Page Start

99

Page End

123

Print ISSN

2682-3403

Online ISSN

2682-4531

Link

https://cfdj.journals.ekb.eg/article_289000.html

Detail API

https://cfdj.journals.ekb.eg/service?article_code=289000

Order

289,000

Type

المقالة الأصلية

Type Code

1,242

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات والبحوث المالية والتجارية

Publication Link

https://cfdj.journals.ekb.eg/

MainTitle

Investigating the Relationship between University Social Innovation and Sustainable Corporate Reputation "An Empirical Study on Customers of Private Universities in the Arab Repu

Details

Type

Article

Created At

25 Dec 2024