Purpose – The study aims at testing the relationship between (job insecurity and emotional exhaustion), job resources ( job autonomy) and Job Crafting by applying it to sales reps worked at Egyptian private firms. The study also aims at testing the sequential mediation of emotional exhaustion and self-efficacy in the relationship between job insecurity and Job Crafting. Design/methodology/approach – An online survey was conducted to test the hypotheses. In total, 247 respondents from social network sites completed this survey. Findings – The results revealed that there is a significant negative relationship between job demands and Job Crafting. The evidence also found a significant positive relationship between  job resources and Job Crafting. The evidence also supports the sequential mediation of emotional exhaustion and self-efficacy in the relationship between job insecurity and Job Crafting. Originality/value – This study helps scholars and professionals efficiently and effectively enhance job crafting among sales reps.