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395724

The Aesthetical Impacts of Quick Response (QR) Codes in Apparel Design to Revitalize Handcrafts

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Last updated: 25 Dec 2024

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Abstract

Embroidery serves as a complex semiotic framework, creating a covert language of cultural symbols that works on diverse social and psychological dimensions; for centuries, the practice of hand embroidery thrived before entering a decline phase. The influence of modern art directions, besides the utilization of machinery, contributed remarkably to the decline of this craft. Symbols are crucial elements in cultural production; they communicate cultural values and are a ubiquitous component of human existence; nowadays, QR codes, which are considered modern-day symbols, mirror the human reliance on technology which appears in the inevitable integration of QR codes in our daily activities; the incorporation of QR codes in the clothing and crafts sector provides evolutionary opportunities for fashion designers as the codes bridge the divide between physical products and the digital world. The research problem can be articulated in the following questions: How can QR code technology and fashion design foster a novel path that promotes handicrafts? What actions can the designer take to raise awareness of the cultural significance and implications of embroidery handcraft? What are the hand embroidery craft's historical and cultural context and symbolic implications? What is the possibility of creating a fashion design collection where a QR code is implemented aesthetically and functionally? The research's Importance is to highlight a new direction where information communication technology (ICT) can be used to revive handcrafts in addition to presenting new QR code applications in fashion design and education, also to support craftsmen by trying to keep their crafts from extinction through raising awareness of their value and symbolism. The research followed the analytical, experimental methodology, studying the historical progression of embroidery and symbols in Egypt across the Ancient Egyptian, Coptic, and Islamic eras; the research also covered the QR code technology, embroidery tools, and materials in addition to commonly used hand embroidery stitches. The researchers proposed a fashion design collection for women aged 25-35, featuring interactive clothes ornamented with hand-embroidered QR codes and other decorative motifs inspired by pixel art. When the code is scanned via smartphone, a document appears providing information on the embroidery history in Egypt, tools, materials, and stitches. The proposed fashion designs were evaluated through a specialist and academic questionnaire of five axes, and the results were tested statically by SPSS 25; the designs were ranked from the highest to the lowest (Design 4, Design 5, Design 1, Design 2, Design 6, and Design 3).

DOI

10.21608/idj.2025.395724

Keywords

QR Code, Hand Embroidery, symbols, handcrafts, Clothing Design

Authors

First Name

Bassant

Last Name

Mustafa

MiddleName

-

Affiliation

Apparel Department, Faculty of Applied Arts, Helwan University

Email

bassantsherifelmasry@gmail.com

City

-

Orcid

-

First Name

Shereen

Last Name

Mohamed

MiddleName

Sayed

Affiliation

Professor, Apparel Department, Faculty of Applied Arts, Helwan University,

Email

shereenelsobkey@gmail.com

City

-

Orcid

-

First Name

Nashwa

Last Name

Hafez

MiddleName

Mostafa

Affiliation

Professor, Apparel Department, Faculty of Applied Arts, Helwan University,

Email

salem99ma2001@yahoo.com

City

-

Orcid

-

Volume

15

Article Issue

1

Related Issue

47353

Issue Date

2025-01-01

Receive Date

2024-12-07

Publish Date

2025-01-01

Page Start

385

Page End

409

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_395724.html

Detail API

https://idj.journals.ekb.eg/service?article_code=395724

Order

25

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The Aesthetical Impacts of Quick Response (QR) Codes in Apparel Design to Revitalize Handcrafts

Details

Type

Article

Created At

25 Dec 2024