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Enhancing Competitive Advantage To Achieve Environmental Sustainability In The Design Of Advertising Display Windows

Article

Last updated: 25 Dec 2024

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Tags

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Abstract

Sustainability based on environmental design is no longer just an optional corporate social responsibility initiative, but it is a critical element for achieving competitive and strategic advantage in the short and long term. While companies that ignore sustainability risk negative impacts on their bottom line, companies must embrace sustainability and incorporate measures to reduce their environmental impact. From the early stages of product development, to achieve this, a major cultural shift towards embracing sustainability must be included in the existing thinking of the design and planning processes.

Creating an approach that focuses on thinking about designing advertising display windows with a mindset that achieves sustainability. By reducing the need for new manufacturing and taking advantage of recycling as part of their fruitful strategy in implementing repair and reuse programs, it reinforces the philosophy between the designer, the user and the implementing agency to extend environmental design priorities beyond with environmentally friendly materials.
The company's commitment to incorporating environmentally friendly programs not only confirms their desire to preserve the environment, but also improves customer loyalty towards the brand amid increasing calls from users to achieve sustainability for environmentally friendly materials in the design of advertising displays.

DOI

10.21608/idj.2024.320447.1188

Keywords

Competitive advantage, Sustainability, Environmental Design, Design of advertising display windows

Authors

First Name

eman mohamed ali

Last Name

faramawy

MiddleName

mohamed

Affiliation

Higher Institute of Applied Arts

Email

efaramawy82@gmail.com

City

Giza

Orcid

-

Volume

15

Article Issue

1

Related Issue

47353

Issue Date

2025-01-01

Receive Date

2024-08-15

Publish Date

2025-01-01

Page Start

69

Page End

83

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_382692.html

Detail API

https://idj.journals.ekb.eg/service?article_code=382692

Order

5

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Enhancing Competitive Advantage To Achieve Environmental Sustainability In The Design Of Advertising Display Windows

Details

Type

Article

Created At

25 Dec 2024