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391986

The Impact of Artificial Intelligence AI in Enhancing Experience Design of Physical Products

Article

Last updated: 25 Dec 2024

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Abstract

Abstract
This study investigates the integration of Artificial Intelligence (AI) in the experience design of physical products to enhance customer engagement and satisfaction. Focusing on products characterized by repetitive use, low complexity, and high production volumes, the research aims to evaluate both the advantages and challenges of using AI in product design. The study explores how AI-driven approaches can improve the user experience by creating emotionally resonant, memorable interactions through AI-enhanced sensory and interface touchpoints. By using scenario-based research, the study examines how AI can co-design customer experiences alongside designers, contributing to the Physical Design Cycle. The approach is rooted in human-centered design principles, emphasizing the importance of AI in fostering emotionally enriching, personalized user experiences while addressing ethical considerations. Through a literature review and empirical field study, this paper presents an analysis of AI's role in improving experience design across UX, product aesthetics, and smart products. The findings suggest that AI holds substantial potential to transform the design process, enhance consumer engagement, and shape future design practices in academia and industry, setting a foundation for future research.

DOI

10.21608/idj.2024.334140.1213

Keywords

Artificial Intelligence AI, Experience Design XD, Physical Products, Product Design

Authors

First Name

Ahmed

Last Name

Moustafa

MiddleName

Waheed

Affiliation

Faculty of Applied Arts, Helwan University, Orman Giza

Email

ahmedwms@hotmail.com

City

Giza

Orcid

0000-0001-7841-7808

First Name

Mahmoud

Last Name

Muhammad

MiddleName

Abdnaby

Affiliation

Faculty of Applied Arts, Helwan University

Email

mahmoudahmed1964@gmail.com

City

Giza

Orcid

-

First Name

Amera

Last Name

Essawy

MiddleName

Mohammed

Affiliation

Faculty of Applied Arts, Helwan University, Giza, Egypt.

Email

a.essawy90@gmail.com

City

Cairo

Orcid

-

Volume

15

Article Issue

1

Related Issue

47353

Issue Date

2025-01-01

Receive Date

2024-09-10

Publish Date

2025-01-01

Page Start

11

Page End

30

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_391986.html

Detail API

https://idj.journals.ekb.eg/service?article_code=391986

Order

1

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The Impact of Artificial Intelligence AI in Enhancing Experience Design of Physical Products

Details

Type

Article

Created At

25 Dec 2024