Marketing activity, like other institutional operations, was impacted by technological advancements and Internet growth, particularly with the advent of "e-marketing," which refers to the method by which organizations use the Internet and other worldwide networks to conduct business in a variety of ways, including exchanges, buying and selling, and other transactions ,so Additionally, the study aims to activate the role of electronic marketing to advertise handmade kilim textiles and target more customers by utilizing social media, creating a marketing strategy, offering an online platform and creating a brand hoping to join new export markets.
It is a necessity to study, conserve, and protect Egyptian heritage against extinction and imitation. Thus, this study shed light on handmade flooring products in Egypt, specifically handmade kilims, Kilim textiles are among the earliest and most widely used fabrics made by humans worldwide. This floor furnishings style dates back to the Pharaonic era and has been a part of Greek, Roman, Coptic, and Islamic floor decorations continuously to modern times, retaining many of their traditional characteristics. It contributes to reviving the Egyptian heritage of handmade kilim products by creating new designs that have an innovative usage and keep up with global fashion trends in this field