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352108

Utilizing Jute Fabric-Reinforced Composite Materials to Manufacture Egyptian Furniture as A Tourism-Promotion Product.

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

This study addresses the worldwide economic crisis harmed the furniture industry and the Egyptian economy. The study also investigates how heritage symbols influence tourist souvenir vocabulary and Damietta Governorate's furniture industry's challenges. Thus, the study suggests utilizing composite materials reinforced with jute fabric to produce Egyptian furniture as a tourism promotional product for integrating traditional crafts into the furniture industry. The goal is to create an additional market for local furniture to attract tourists. Epoxy and jute fabric were used to combine traditional crafts and heritage icons into easily disassembled and reassembled furniture. This method preserved the traditional items and improved the composite material. Sustainable heritage tourism marketing strategies are further investigated in the study. It assists in developing promotional materials utilizing the heritage symbol. The objective is to use epoxy products that are common and popular based on a survey to create personalized customer designs. This is employed in furniture to add attractiveness and performance by adding jute fabric to the polymer. An opinion poll investigation of the local market's audience helps create the prototype concept. The findings were analyzed and used to develop a furniture prototype crafted from local wood, strengthened with jute fabric and copper parts, and decorated with traditional copper artwork to attract tourists. One notable characteristic of this item is its lightweight nature, making it effortless to deconstruct and install. A compact box makes it easy to transfer the products after purchasing. The investigation concludes by determining the key target markets and product promotion strategies.

DOI

10.21608/idj.2024.281080.1133

Keywords

tourism marketing, Furniture Disassembly and Assembly, Composite materials, Jute Textile, Traditional crafts

Authors

First Name

Lina

Last Name

Fewella

MiddleName

Nageb

Affiliation

Department of Interior Design and Furniture - Faculty of Applied Arts - Damietta University

Email

lina.nageb88@gmail.com

City

giza

Orcid

0000-0002-6734-4970

First Name

Marwa

Last Name

Al-Ghadhban

MiddleName

Adel

Affiliation

Department of Spinning, Weaving and Knitting - Faculty of Applied Arts, Damietta University - Egypt

Email

marwa.amin55@gmail.com

City

Damietta

Orcid

-

Volume

14

Article Issue

4

Related Issue

47157

Issue Date

2024-07-01

Receive Date

2024-02-08

Publish Date

2024-07-01

Page Start

49

Page End

67

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_352108.html

Detail API

https://idj.journals.ekb.eg/service?article_code=352108

Order

5

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Utilizing Jute Fabric-Reinforced Composite Materials to Manufacture Egyptian Furniture as A Tourism-Promotion Product.

Details

Type

Article

Created At

25 Dec 2024