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337706

The Art of Caricature as an Experimental Introduction to Crafting and Promoting Egyptian Movie Posters

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

The art of caricature is considered the most popular among the other plastic arts, as it is a message through which the artist addresses his readers in a plastic artistic language that relies on line and color as a basis for expressing a reality that has its positives and negatives. It is an art that depends on creativity and innovation, and it requires innate preparation and talent. At the same time, it has become one of the arts that has developed and become a science based on scientific rules and foundations. The importance of this art has expanded to the point where caricature has touched all aspects of life, and it was not limited to newspapers and magazines, but rather it became used in various fields as a field of advertising, such as movie posters and cinematic posters. The research seeks to shed light on the role of caricature art in promoting and reviving movie posters with a new perspective, so that this art, which depends on imagination, exaggeration, and humor, enters the first magical window, from which the viewer overlooks the world of cinema, and through which he swims with his imagination. Cinema is the first relationship between the viewer and the film, and from here what we call love at first sight can be born between the two parties: the viewer and the film, which prompts the spectator to wait for the screening and rush to see the film, perhaps at the first party.

DOI

10.21608/idj.2024.261516.1116

Keywords

Caricature, Experimentation, Movie Poster

Authors

First Name

Mohamed

Last Name

Al-Sawy

MiddleName

karam

Affiliation

Lecturer at Department of Advertising- High Institute of Applied Arts – Fifth Settlement, Fineartsmk@yahoo.com

Email

fineartsmk@yahoo.com

City

Cairo

Orcid

-

Volume

14

Article Issue

2

Related Issue

43339

Issue Date

2024-03-01

Receive Date

2023-11-13

Publish Date

2024-03-01

Page Start

225

Page End

238

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_337706.html

Detail API

https://idj.journals.ekb.eg/service?article_code=337706

Order

19

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The Art of Caricature as an Experimental Introduction to Crafting and Promoting Egyptian Movie Posters

Details

Type

Article

Created At

25 Dec 2024