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329317

The applications of different artificial intelligence tools in design and digital marketing field

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Last updated: 25 Dec 2024

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Abstract

The profession of a designer is one of the most demanding professions that requires keeping up with technological development and developments in the field of design, manufacturing and marketing, as it is closely related to consumer acceptance of the product and the alignment of this design with international fashion lines.perhaps artificial intelligence applications are one of the most important tools currently offered to benefit designers, especially with their superior capabilities in providing trial versions with realistic simulations of the final product. Which supports the idea of investment securely and Risk Reduction, which has become an imperative necessity in this period with the rising prices of raw materials and the cost of operation. Therefore, the study of artificial intelligence and its applications may open the way for many companies, factories and designers, especially young graduates, to expand the launch of distinguished collections in a larger number that targets larger categories and segments of customers and consumers, and therefore they can increase the target base with low or no cost of launching these collections, especially in the field of T-shirt printing.with the availability of many modern digital printing technologies, it has become easy to print on demand in the required numbers and formats in record time and at low cost, thus avoiding the presence of stocks of products that were not sold during their season

DOI

10.21608/idj.2024.329317

Keywords

artificial intelligence, Digital Design, Simulation

Authors

First Name

Maysa

Last Name

El-Sayed

MiddleName

Fikry Ahmed

Affiliation

Emeritus Professor of Design, Department of Textile Printing, Dyeing and Finishing, College of Applied Arts, Helwan University

Email

dr_maysa@hotmail.com

City

-

Orcid

-

First Name

Hala

Last Name

Al-Khatib

MiddleName

Shawky

Affiliation

Professor of dyeing at the Department of Textile Printing, Dyeing and processing- Faculty of Applied Arts- Helwan University

Email

ohala12@yahoo.com

City

-

Orcid

-

First Name

Dalia

Last Name

Ibrahim

MiddleName

Fikry Jamal

Affiliation

Professor of printing at the Department of Textile Printing, Dyeing and processing- Faculty of Applied Arts- Helwan University

Email

drdaliafekry@hotmail.com

City

-

Orcid

-

First Name

Shimaa

Last Name

Moawad

MiddleName

Adel Diab

Affiliation

Vice chairman of Excellence vocational training center

Email

eng.shimaa2014@gmail.com

City

-

Orcid

-

Volume

14

Article Issue

1

Related Issue

43338

Issue Date

2024-01-01

Receive Date

2023-08-20

Publish Date

2024-01-01

Page Start

327

Page End

349

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 14_Issue 1_Pages 327-349.pdf

PDF . 2.8MB

Link

https://idj.journals.ekb.eg/article_329317.html

Detail API

https://idj.journals.ekb.eg/service?article_code=329317

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22

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The applications of different artificial intelligence tools in design and digital marketing field

Details

Type

Article

Created At

25 Dec 2024