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318202

The Political Interests of the Live Stream Egyptian Global Ceremonies on YouTube Channel as a Novel Form of Video Digital Advertising

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Last updated: 04 Jan 2025

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Abstract

Egypt has recently embraced a modern approach to challenge traditional digital advertisements, capitalizing on political trends to bolster its global standing, particularly in conjunction with internationally announced presidential development processes. To achieve this, the country leveraged Live Stream Egyptian Global Ceremonies on YouTube channel, broadcasting them live via the Internet to audiences worldwide. The research problem focused on examining the role of political interest in organizing Global Ceremonies in Egypt, and their contribution to the development of a contemporary form of video digital advertising. This research aims to provide valuable insights into the multifaceted effects of such practices. This study investigates the role of these ceremonies as an innovative video digital advertising platform for conveying political messages and shaping public opinion in the realm of political communication. By analyzing their impact, and shed light on how these events strengthen Egypt's international standing and influence global public opinion, encompassing political, economic, and touristic aspects. This study specifically centers on notable events such as the Pharaoh's Golden Parade and the Way of the Rams ceremony. It explores how these events influence users' expectations for the opening of the Grand Egyptian Museum. The study adopts an analytical approach, examining worldwide reactions to these events and transforming them into digital advertisements. The statistical analysis reveals a strong positive response from global users of the YouTube channel. They view the success of these events as an innovative and unconventional form of global video digital advertising.

DOI

10.21608/idj.2023.318202

Keywords

Live Stream, Egyptian global ceremonies, YouTube, video digital advertising, Political influence, Economic impact, touristic implications

Authors

First Name

Shimaa

Last Name

Sedek

MiddleName

Salah Sadek

Affiliation

Prof., Advertising department, Faculty of Applied Arts, Benha University , Media arts and Advertising Program Coordinator, Faculty of Applied Arts, Benha University

Email

shimaa.salah@fapa.bu.edu.eh

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Volume

13

Article Issue

6

Related Issue

40817

Issue Date

2023-11-01

Receive Date

2023-07-09

Publish Date

2023-11-01

Page Start

85

Page End

139

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 13_Issue 6_Pages 85-139.pdf

PDF . 3.7MB

Link

https://idj.journals.ekb.eg/article_318202.html

Detail API

https://idj.journals.ekb.eg/service?article_code=318202

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7

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Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The Political Interests of the Live Stream Egyptian Global Ceremonies on YouTube Channel as a Novel Form of Video Digital Advertising

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Type

Article

Created At

25 Dec 2024