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305380

Utilizing Artificial Intelligence in Digital Out-of-Home Advertising

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Last updated: 25 Dec 2024

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Abstract

Digital Out-of-Home advertising has evolved in terms of form, content, and the ability to reach the target audience thanks to recent technical advancements. On the other hand of traditional Out-of-Home advertising, AI-based advertising has enabled the most specific audience targeting and marketing connection with customers depending on the latest technologies. Artificial intelligence is dependent on some technologies such as big data, internet of things IOT, facial recognition, temperature recognition, vehicle and object recognition and real-time audience targeting. All of these technologies and more have caused a revolution in the field of Out-of-Home advertising. This research aims to highlight the latest technologies used by AI, that could be applied in the field of advertising. Impacts of these applications, in addition to examples of already applied AI-powered advertisements are introduced. Some extra new ideas for AI-based advertisements are also proposed by the research

DOI

10.21608/idj.2023.305380

Keywords

artificial intelligence, Digital Out, of, home Advertising, Big Data, Internet of Things IoT

Authors

First Name

Mai

Last Name

Sayoh

MiddleName

Mahmoud Radwan

Affiliation

Associate professor, Department of Advertising, Faculty of Applied Arts, Damietta University, Egypt

Email

maisayoh@du.edu.eg

City

-

Orcid

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Volume

13

Article Issue

4

Related Issue

40815

Issue Date

2023-07-01

Receive Date

2023-03-20

Publish Date

2023-07-01

Page Start

417

Page End

425

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 13_Issue 4_Pages 417-425.pdf

PDF . 762.9kB

Link

https://idj.journals.ekb.eg/article_305380.html

Detail API

https://idj.journals.ekb.eg/service?article_code=305380

Order

29

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Utilizing Artificial Intelligence in Digital Out-of-Home Advertising

Details

Type

Article

Created At

25 Dec 2024