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288298

The Integrated Relation between Advertising Content and Dramatic Performance Embodying the “Refugee Crisis”

Article

Last updated: 04 Jan 2025

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Abstract

The greatest nations are defined by how they treat their weakest inhabitants."(1) ~Jorge Ramos. quoted Brand experience is conceptualized as sensual awareness, insights and behavioral responses.(2) Thinking clearly and rationally about the meanings of what we are seeing, hearing, sensing, observing, encountering, and how we express our ideas and inner self.(3) As the Nature of human experience is constantly interpretive: whatever perception we have of the world is framed by our efforts to define, figure out and chronicle this experience; allowing us to experience a feeling of integration into a cohesive whole. (4) 
Performance art is a practice born out of the necessity to find alternative means of releasing the human person from the chains attached by the idols of the state, religion, culture, tradition, consumerism, and capital in order to create a more truthful, true, liberal, and authentic community among people. (5)
A performance artist should constantly consider the connections between the demands of intellectual creativity and those of political norms and ethical principles while addressing political and social concerns, such as the Refugee Crisis. (6)
Something that people do consciously to produce experiences that alter their own and other people's perceptions. The sense of presence and participation that an artistic practice fosters in both the artist and the audience makes it immensely fulfilling - engaging, engrossing. (7)

DOI

10.21608/idj.2023.288298

Keywords

advertising, visual content, Brand experience, Dramatic Performances, human identity, Refugee crisis

Authors

First Name

Abeer

Last Name

Abdo

MiddleName

Hassan

Affiliation

School of Fine Arts Dean, Newgiza University , Professor at Advertising Department Faculty of Applied Arts, Helwan University

Email

profabeer@yahoo.com

City

-

Orcid

-

First Name

DR. MARWA

Last Name

ATTIA

MiddleName

ADEL

Affiliation

Lecturer at Advertising Department Faculty of Applied Arts, Helwan University

Email

m.visualartist@gmail.com

City

-

Orcid

-

First Name

Esraa

Last Name

Amin

MiddleName

Mohammed Tawfik

Affiliation

Teaching Assistant at Advertising Department, Faculty of Applied Arts, Helwan University, EsraaTawfik@a-arts.helwan.edu.eg

Email

esraatawfik@a-arts.helwan.edu.eg

City

-

Orcid

-

Volume

13

Article Issue

2

Related Issue

38887

Issue Date

2023-03-01

Receive Date

2022-12-22

Publish Date

2023-03-01

Page Start

75

Page End

100

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 13_Issue 2_Pages 75-100.pdf

PDF . 3.8MB

Link

https://idj.journals.ekb.eg/article_288298.html

Detail API

https://idj.journals.ekb.eg/service?article_code=288298

Order

6

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

The Integrated Relation between Advertising Content and Dramatic Performance Embodying the “Refugee Crisis”

Details

Type

Article

Created At

25 Dec 2024