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113217

Strategy of User Experience Design to Smart Phone Applications for Egyptian Universities

Article

Last updated: 25 Dec 2024

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Tags

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Abstract

With the development of using digital technology and the growth in the use of smartphones, that is time for Egyptian universities to find solutions to develop their digital strategies through smartphone applications, that have a dual goal in improving the experience of the current beneficiaries of (faculty members - students - parents - a beneficial community) and support university tasks and activities It also enables prospective students to see what is really happening at the university and feel a part of student life before enrolling as a marketing tool for universities, especially with the development of new programs in Egyptian universities. In order for the application to play its effective role, it is necessary to employ the design treatments for the User Interface in order to achieve the usability and provide a user experience that works efficiently and effectively. The research aims to recognize the reality of designing the user experience of smartphone applications for Egyptian universities to identify the strengths and weaknesses it also attempts to setting standards for designing the user experience for smartphone applications of Egyptian government universities. The research problem can be summarized in the following questions: Does the design of smartphone applications for Egyptian universities achieve efficient and effective user experience standards? How to use the design processes for the user interface and interactive design to achieve usability and provide a user experience that works efficiently and effectively for the smartphone applications of Egyptian universities? The researcher used the descriptive, analytical method and the experimental practical approach to achieve the research objectives. Results showed that; User interface design and attractive interactive design affect the perceptions of users, which is reflected in the ease of use and improving the user experience. The Egyptian public universities that have established their own official application to provide their digital services represent 46% of the total Egyptian public universities. Unofficial applications that violate the intellectual property rights of Egyptian universities represent 15% of all Egyptian public universities. Based on an evaluation of the user experience for actual users, we find that 17% of smartphone applications for Egyptian government universities achieve a successful user experience and 83% of them do not achieve a successful user experience. The division of the university's digital services into more than one application that leads to the lack of success of the user experience and lack of reliability. There is no distinct identity linking Egyptian universities 'smartphone applications under one umbrella, the Ministry of Higher Education. The researcher reached to design a pilot model to design a successful user experience for smart phone applications for Egyptian government universities based on an analysis of the actual user experience of users

DOI

10.21608/idj.2020.30161.1000

Keywords

Smartphone Applications, user interface, User Experience, usability, interactive design

Authors

First Name

haitham

Last Name

mostafa

MiddleName

Mohamed Nagieb

Affiliation

Lecturer in Printing, Publishing and Packaging Dept., Faculty of Applied Arts, Helwan University, Egypt.

Email

haithamnagieb@gmail.com

City

egypt

Orcid

-

Volume

10

Article Issue

4

Related Issue

17328

Issue Date

2020-10-01

Receive Date

2020-06-10

Publish Date

2020-10-01

Page Start

139

Page End

150

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_113217.html

Detail API

https://idj.journals.ekb.eg/service?article_code=113217

Order

12

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Strategy of User Experience Design to Smart Phone Applications for Egyptian Universities

Details

Type

Article

Created At

25 Dec 2024