Today production facilities are experiencing important fundamental changes imposed by intense competition, so it has become necessary for production facilities to improve their position and performance in order to survive, grow, and achieve excellence and preference over their competitors, in line with the research problem. The study aims to measure the impact of changes in Lake Bardawil, whether environmental or economic. social studies on Lake Bardawil in North Sinai Governorate Egypt, using SWOT Analysis, and the research concluded that the total weighted weights for the internal environment strategy were (3.18), while it reached (2.88) for the external environment strategy. Also, the research recommends some alternative strategies, the most important of which is exploiting the existence of a specialized crisis management department in the lake and working to implement it using the available budget in obtaining the technology of developed countries in fishing to overcome the lake crises and increase its productivity. Work to support fishermen during periods of closure of the lake for fish growth, work to increase the fishermen's belonging to the lake.