The visual strategies are an essential nucleus to raise the level of urban development and urban development through all visual arts, especially metal products, as visual strategies themselves work to bridge psychological needs and psychological and mental requirements among the recipient, because the person thinks in a mental way based on the visual relationships that he sees and what they leave in it. The recipient and increasing the effectiveness of metal products and facilitating the arrival of the design message, and the research aims to study visual strategies in the process of designing metal products and the ability to apply them to urban environments in Egypt, and on this the problem of research lies in the need to explore the mechanism of work of visual strategies in developing the design of metal products for urban environments in Egypt, and the research concludes that visual strategies have become a major element in the formulation and design of metal products in general The metal of the urban environments in particular, and the ideal means of the recipient audience and influencing it and changing its positions and trends towards the design message and even influencing its visual culture, which makes it a rich material for application at the local level.