On the knowledge market for digital media, capturing consumer attention is becoming an increasingly valuable objective. It is associated with digital transformation, the spread of social media, and visual marketing- as advertisers compete to attract consumer attention. “Trend" appears as an event that imposes a topic of discussion preoccupying users around the world, as the “trend" represents the core of the culture of attracting attention; and helps to identify consumer preferences and manipulate them to ensure the management of the marketing process.
Moreover, the “trend" is considered one of the newly emerging terms, it means the major flow at a specific time frame and reflects the current mood of society. The research problem on how to use the trend and its semantic formulas, which enriches the printed designs of casual clothes or what is known as “vernacular" clothes, and benefiting from its societal impact in marketing it visually.
Through the descriptive analytical approach to the trend, its semantic symbols and its impact on society; and the applied study by creating innovative printed designs inspired by the semantic formulas of the trend and employing them on casual clothes, then benefiting from its influence and spread in the visual marketing.
From this perspective, the research aimed to utilize the trend as a semantic formula for visual marketing in order to enrich the printed designs of casual clothing that young people wear on a daily basis due to its features, such as concern for personal and individual comfort which known as casual wear.