The effective of augmented reality in the interactive print design

A Meta-Analysis of Augmented Reality Effectiveness in Digital Marketing

Impact of Augmented Reality (AR) on Marketing

Principles of Employing Augmented Reality Techniques in Planning Advertising Campaigns

The Impact of Augmented Reality Advertising Characteristics on Purchasing Intention

The Impact of the Augmented Reality Technique in building the Museum’s Signage Systems

Storytelling Using Augmented Reality Techniques and its Impact on Advertising Recipients

Augmented Reality Technologies

Using Augmented Reality to Increase the Effectiveness of Printed Educational Media

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model