The era of globalization as a concept is simply the whole world with all its continents and countries as one big village, as we find everyone aware of what happens to others as soon as it happens, everyone has the opportunity to express their emotions or opinions about what is happening, and even shares the influence of what is happening in the extreme parts of the world, while metaverse was its first use in virtual world platforms
In the broadest sense refers not only to virtual worlds, but to the Internet as a whole, including the full scope of augmented reality, and when the metaverse reaches the ideal stage, the user will be able to go through any experience or activity, and will be able to deal with anything he needs from one place, that perfect state can be applied to anything, The design ideas of advertising campaigns have evolved from the era of globalization until we reached the beginnings of the era of metaverse..The research aims to reach how advertising campaigns are affected at this stage, The research follows the descriptive approach to explore the evolution of advertising campaign ideas from the era of globalization to the metaverse, where the results show that metaverse is a big step in the era of digital transformation although it is in the early stages of development, and will offer advertising campaigns a unique approach .