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325335

A Multimodal Analysis of Some Selected American Coronavirus Awareness Posters

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Last updated: 25 Dec 2024

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Abstract

This study aims to provide a comprehensive analysis of the messages presented by the COVID-19 posters. It examines the verbal and visual elements of two selected American awareness posters published on the official Facebook page of the U.S. Department of Health and Human Services (HHS) in 2021 and 2022. Since these posters have both visual and verbal components, the objective of this qualitative study is to investigate the semiotic resources utilized in the COVID-19 precautionary posters via employing a multimodal perspective. It implements a descriptive qualitative approach by utilizing diverse analytical tools: the Social Semiotics Approach (Kress and van Leeuwen, 2001), the Multimodal Critical Discourse Analysis Approach (Machin and Mayr, 2012), and the Reversal Theory (O'Shaughnessy, J. & O'Shaughnessy, N.J., 2004). It examines the contribution of visual and textual resources to raise awareness among people about the significance of preserving some tools for protection. Hence, this study demonstrates the integration of verbal and visual communicative modes to spread awareness among citizens according to their cultures.

DOI

10.21608/opde.2023.325335

Keywords

Coronavirus (COVID-19), multimodality, awareness posters, semiotics, Multimodal Critical Discourse Analysis, Social Semiotics Approach, reversal theory, rhetorical devices

Authors

First Name

Reham Sayed Omar

Last Name

Abdulhaleem

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Orcid

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Volume

83

Article Issue

1

Related Issue

44299

Issue Date

2023-07-01

Receive Date

2023-11-09

Publish Date

2023-07-01

Page Start

237

Page End

256

Print ISSN

1110-2721

Online ISSN

2735-3591

Link

https://opde.journals.ekb.eg/article_325335.html

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https://opde.journals.ekb.eg/service?article_code=325335

Order

8

Type

Original Article

Type Code

1,140

Publication Type

Journal

Publication Title

CDELT Occasional Papers in the Development of English Education

Publication Link

https://opde.journals.ekb.eg/

MainTitle

A Multimodal Analysis of Some Selected American Coronavirus Awareness Posters

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Type

Article

Created At

25 Dec 2024