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282219

Recursive Visual Intertextuality: A Novel Conceptual Blending Analysis of Cartoons Glorifying Football Celebrities

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Last updated: 04 Jan 2025

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Abstract

This study contributes to ongoing research on recursive visual intertextuality (RVI) in cartoons, also known as multimodal recycling, where visual or compositional themes recur in pairs or sets of cartoons resulting in the sharing of a common source frame or abstract schemata. Drawing upon Conceptual Blending Theory (Fauconnier, 2005, 2007; Fauconnier & Turner, 1996, 1998, 2000, 2002, 2003; Turner, 2006, 2007, 2020), two novel configurations of integration networks are proposed to capture meaning construction in intertextually linked cartoons. The proposed configurations, namely collective and contrastive networks, match Abdel-Raheem's (2019a, b) two basic types of multimodal recycling: same narrative and narrative shifting, respectively. The data comprises five sets of thematically grouped web-published sports cartoons depicting two iconic footballers, namely, Lionel Messi and Mo(hammed) Salah. The study intersects with the discourse of celebrity glorification/worship while revealing creative manipulations of RVI with links to globalized themes of idealization and idolization, endowing the two footballers with supernatural powers or God-like qualities. Compression of time and identity are shown to further contribute to glorification of the two footballers, mitigation of their responsibility for controversial issues/losses, and to negative presentation of their adversaries.

DOI

10.21608/opde.2022.282219

Keywords

visual intertextuality, conceptual blending, integration networks, sports cartoons, discourse of celebrity glorification/worship

Authors

First Name

Amany Youssef Aly Ahmed

Last Name

Youssef

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Volume

80

Article Issue

1

Related Issue

39178

Issue Date

2022-10-01

Receive Date

2023-01-25

Publish Date

2022-10-01

Page Start

299

Page End

340

Print ISSN

1110-2721

Online ISSN

2735-3591

Link

https://opde.journals.ekb.eg/article_282219.html

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https://opde.journals.ekb.eg/service?article_code=282219

Order

12

Type

Original Article

Type Code

1,140

Publication Type

Journal

Publication Title

CDELT Occasional Papers in the Development of English Education

Publication Link

https://opde.journals.ekb.eg/

MainTitle

Recursive Visual Intertextuality: A Novel Conceptual Blending Analysis of Cartoons Glorifying Football Celebrities

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Article

Created At

25 Dec 2024