The effectiveness of goods importation versus domestic production comes into consideration when considering transportation costs, supply chain reliability, and operational efficiency. Accordingly, in this paper, a theoretical model was developed and tested for scenario analysis. The simulation showed a significant impact of these factors on trade decisions. Despite the critical role of transportation costs, this study found they had to be put in a harmonious framework considering supply chain reliability and efficiencies. High supply chain reliability may mitigate risks due to high transportation costs, permitting imports under more challenging conditions. On the other hand, low reliability may translate into a lack of discouragement for imports, even with low transportation costs, raising the specter of delays and disruptions in the bargain. In this way, operational efficiency must be seen as one of the basic building blocks of sustainable importing. It enables firms to absorb as many additional costs as possible to integrate supplied goods effectively. This means that the research indicates several practical implications for firms and policymakers regarding the importance of increasing supply chain reliability and operational performance. Similarly, the study limitations, hypothetic in nature, and model simulation suggest that research conducted further empirical validation for the respective theoretical model.