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370427

"Theories of Control and Ideology "

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Last updated: 04 Jan 2025

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Abstract

Ideology and hegemony theories describe the various methods of control employed by those in power to govern and dominate their people. The most prominent thinkers interested in this field attempted to explain the power of ideology and how it shapes people's minds and consciousness. Theorists of the Frankfurt School focused on the power of mass media and culture, demonstrating how they might be utilised to depoliticize individuals. Other influential theorists concentrated on other key control mechanisms, such as Guy Debord's spectacle, Michel Foucault's panopticism, and Edward Bernay's propaganda. Because they play on emotions, these approaches control people mentally and psychologically. More recent scholars expanded the study of the concept of ideology to include areas other than class and economy, such as race, gender, and identity, etc. They also emphasise the idea of people's agency. This paper traces the concept of ideology since its inception and focuses on its relationship to mass media, particularly, film.

DOI

10.21608/herms.2023.370427

Keywords

ideology, hegemony, Frankfurt school, Media, film, Propaganda, spectacle

Authors

First Name

Asmaa

Last Name

Shehab

MiddleName

-

Affiliation

Faculty of Art, Cairo University

Email

asmaashehab@yahoo.com

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Orcid

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Volume

12

Article Issue

2

Related Issue

49013

Issue Date

2023-04-01

Receive Date

2024-07-28

Publish Date

2023-04-01

Page Start

7

Page End

38

Print ISSN

2090-8555

Online ISSN

2974-4695

Link

https://hermes.journals.ekb.eg/article_370427.html

Detail API

https://hermes.journals.ekb.eg/service?article_code=370427

Order

4

Type

المقالة الأصلية

Type Code

1,100

Publication Type

Journal

Publication Title

هرمس

Publication Link

https://hermes.journals.ekb.eg/

MainTitle

"Theories of Control and Ideology "

Details

Type

Article

Created At

25 Dec 2024